Merch Reimagined
Tap|

Join the artists redefining what merch can be.

OUR APPROACH

Making Music Physical Again

Every tour is history in the making. Every show, a chapter worth preserving.

ATC transforms these moments into collectibles you can hold, treasure, and share.

to be on tour from everywhere.

Our Approach

Trusted By

From niche businesses to global industry leaders

Key Features

ATC bridges the physical and digital worlds of music with innovative proximity technology

Physical-Digital Engagement

Revolutionizing Physical-Digital Engagement

Tap* bridges worlds—tangible collectibles with embedded NFC technology that unlock exclusive digital content and artist connections beyond what streaming alone can provide.

Chart Eligibility

Accessible, Scalable, and Chart-Eligible

Our tap proximity technology platform counts toward official UK chart downloads and US RIAA units, giving artists a fast physical product that boosts sales and certification status without waiting for manufacturing.

Fan Engagement

Tangible Rewards for Artists and Fans

Solving music's middle-class monetization problem with high-margin collectibles that fans treasure and artists leverage for deeper, recurring engagement with their most devoted supporters.

Success Stories

See how artists are using TapCards to boost their presence and engage with fans.

Teddy Swims

Transforming premium experiences into lasting connections

Teddy's tour TapCards transformed casual listeners into dedicated fans by offering exclusive behind-the-scenes content that created deeper connections to his music and persona.

— Teddy Swims

THE TAKEAWAY

12K

TapCards distributed

<$5

per unit cost

14d

global deployment

Jennie

Elevate a stale pre-release mechanism

Top Jennie fans engaged in a onetime elevate pre-save experience to enter the raffle to win one of seven different versions for her debut album "Ruby".

— Jennie

THE TAKEAWAY

7

unique collectible versions

24h

sold out timeframe

3x

pre-save conversion vs standard

Lil Tecca

Redefining the VIP tour experience

The DOPAMINE tour VIP package featured custom TapCard trading cards with protective cases — a collectible format designed to live far beyond the show, combining physical memorabilia with digital experiences.

— Lil Tecca

THE TAKEAWAY

3.8K

TapCards distributed

VIP

bundle centerpiece

100%

VIP bundle value

ATC works with the world's best artists, labels, and partners to revolutionize fandom

View More Case Studies

Environmentally Conscious

Our commitment to sustainability drives everything we do

Sustainable Materials

Reducing Environmental Impact

  • ISO Certified

    Our manufacturing processes follow ISO 14001 environmental management standards

  • FSC Certified Materials

    We use FSC-certified card stock from responsibly managed forests

  • Carbon Neutral Shipping

    We offset 100% of the carbon emissions from our shipping operations

  • Digital-First Approach

    Our cyber-physical products reduce the need for resource-intensive manufacturing

Learn About Our Sustainability Efforts

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