Turn your music into something
fans can hold
Physical merch that unlocks digital experiences.
Made for release moments, tours, and superfans
Hear from artists
See how artists are using Tap* products to connect with fans.
Transforming premium experiences into lasting connections
Teddy's tour TapCards transformed casual listeners into dedicated fans by offering exclusive behind-the-scenes content that created deeper connections to his music and persona.
— Teddy Swims
THE TAKEAWAY
12K
TapCards distributed
<$5
per unit cost
14d
global deployment
Elevating the pre-release experience
Jennie's superfans engaged in an elevated pre-save experience to enter the raffle for one of seven different collectible versions for her debut album "Ruby".
— Jennie
THE TAKEAWAY
7
unique collectible versions
24h
sold out timeframe
3x
pre-save conversion
Redefining the VIP tour experience
The DOPAMINE tour VIP package featured custom TapCard trading cards with protective cases—collectibles designed to live far beyond the show.
— Lil Tecca
THE TAKEAWAY
3.8K
TapCards distributed
VIP
bundle centerpiece
100%
VIP bundle value
Trusted by artists building their business
From emerging artists to global industry leaders
Turn release moments into collectibles
Your new music deserves more than just streams. Create limited-edition Tap* products that fans can pre-order, collect, and treasure. Physical products that make your release week tangible.
- Pre-order cards that count toward first-week numbers
- Limited editions that drive FOMO and fan excitement
- Instant-grat bundles that reward early supporters
- Physical products fans keep long after release week
Build your virtual merch table
Meet fans where they already are—at your shows, on your online store, at pop-ups. Tap* products work everywhere, with no app required. Just tap and unlock.
- Works at venues, merch tables, and online stores
- No app needed—any NFC phone can tap
- Unlock music, videos, exclusive content, and experiences
- Create a collectible series fans come back for
Grow your merch revenue
Stop relying on streaming pennies. Tap* products generate real margin—$15-25 per unit with 396% average ROI. Physical products fans actually want to buy.
- High-margin collectibles that complement your existing merch
- Bundle with albums, tickets, or exclusive access for higher value
- No minimum orders—start with what fits your campaign
- Lifetime value—cards work forever, no subscriptions
Own your fan data
Every tap tells you something. See who's engaging, where they're located, and what content resonates. First-party data you own, not a platform.
- Track taps and unlocks in real-time
- Collect emails and build your owned audience
- Geographic insights show where superfans live
- Integration with your existing tools
Physical products that extend your music
Tap* products aren't just merch—they're a bridge between what fans hear and what they can hold. A collectible that unlocks your world. A souvenir from the show. A physical reminder of the moment they discovered your music.
For Release Week
Pre-orders that build momentum. Limited editions that reward early fans. Physical products that make your drop feel bigger.
For Tour Stops
Venue exclusives. City-specific designs. Collectibles fans trade and treasure. Turn merch table lines into engagement.
For Superfans
Behind-the-scenes access. Exclusive content drops. VIP experiences. Reward your most dedicated listeners.
Real results from artists
Connection and commerce, together
Chipped Items
distributed globally
Average Retail Price
per unit sold
Engagement Rate
fans actually tap
*When bundled with eligible music, sales may count toward Billboard, Official Charts Company, and RIAA certifications
to be on tour from everywhere.
Made sustainably, built to last
Create products fans love that you can feel good about
ISO 14001 certified manufacturing
Environmental management standards you can trust
FSC-certified materials from managed forests
Responsibly sourced card stock
Carbon-neutral shipping on all orders
100% offset of shipping emissions
Built to last—no planned obsolescence
Cards work forever, no subscriptions or maintenance
Ready to make your music tangible?
Join thousands of artists creating collectibles fans treasure