Music Release Playbook
Strategic approaches for album and single releases using ATC products.
Album Releases with ATC
Albums represent a significant creative milestone for artists. By pairing physical ATC products with your album release, you can create a more immersive experience for fans and generate additional revenue streams.
Strategy 1: Collector's Edition TapCards
Create limited edition TapCards that unlock the full album, exclusive behind-the-scenes content, and special artwork.
Implementation Steps
- Design 3-5 unique TapCard designs featuring album artwork
- Create a dedicated landing page that features:
- Album streaming links
- Exclusive videos about the making of the album
- Interactive digital album booklet
- Pre-sell the cards before album release to build anticipation
- Update card content regularly during album campaign
Strategy 2: Album + Experience Bundle
Combine a physical vinyl or CD with a TapCard that unlocks special experiences.
Bundle Ideas
- Access to a virtual listening party
- Digital songbook with lyrics and chord sheets
- Exclusive remixes or acoustic versions
- Entry into contests for meet-and-greets or signed merchandise

Single Releases with ATC
Singles offer the perfect opportunity to experiment with ATC products and build momentum toward larger releases. They're also great for creating collectible series that fans will want to complete.
Strategy 1: Collectible Series
Release a unique TapCard for each single leading up to an album release.
Implementation Tips
- Design cards with a consistent theme that forms a complete artwork when collected together
- Offer special incentives for fans who collect the entire series
- Include unique content for each single but maintain a connected narrative
- Consider tiered pricing or discounts for fans purchasing multiple cards
Strategy 2: Interactive Single Experience
Create a more immersive single release by using TapCards that unlock interactive content.
Content Ideas
- Stem players that let fans remix the single
- Immersive music video experiences
- Augmented reality filters related to the single
- Exclusive video explaining the inspiration behind the song
Album vs. Single: Which Approach Is Right For You?
Factor | Album Approach | Single Approach |
---|---|---|
Budget | Higher investment, potentially higher return | Lower entry point, good for testing |
Fan Engagement | Deeper, more comprehensive experience | More frequent touchpoints |
Timeline | Single major campaign | Extended campaign over multiple releases |
Collectibility | Premium, deluxe items | Series completion motivation |
Case Study: Success Story
Artist Jane Doe released a series of TapCards for her singles, culminating in a collector's edition album TapCard. This strategy resulted in a 35% increase in direct-to-fan revenue and built a database of 5,000+ engaged fans who regularly interacted with the digital content. The campaign also generated excitement on social media, with fans sharing their collections using the artist's hashtag.
Next Steps
Ready to implement these strategies for your next release? Check out these resources:
- Getting Started with ATC - Learn the basics of creating TapCards
- Tour Playbook - Combine your music release with tour promotion
- Best Practices - General tips for successful ATC campaigns