ATC + Laylo
Physical Collectibles for Music Drops
Laylo empowers artists to build fan lists and manage drops for music, merchandise, and events. By integrating ATC's physical collectibles, you transform digital signups into tangible ownership moments that fans can hold, collect, and treasure.
Laylo enables artists to build fan lists and manage drops for music, merchandise, and events. By integrating ATC's physical collectibles, you transform Laylo's digital engagement into tangible ownership moments.
Step 1: Artist announces a drop on Laylo (album, merch, tour)
Step 2: Fans sign up for notifications and gain access to limited-edition ATC TapCards
Step 3: TapCards include NFC chips with unique QR codes linking to Laylo drop pages
Step 4: Fans tap to claim ownership, access exclusive content, and receive updates about the drop
Step 5: Post-drop, TapCards continue to unlock new content, building long-term engagement
Seamless Physical-Digital Flow
QR codes on TapCards link directly to Laylo landing pages, creating an instant bridge between physical collectibles and digital drop campaigns.
Convert Signups to Ownership
Turn passive email list signups into active collectors. Fans who receive TapCards become invested stakeholders in your drop campaign.
Drive Pre-Save Momentum
Physical incentives dramatically boost pre-save conversion rates. TapCards give fans a tangible reason to engage early and often.
Ongoing Drop Engagement
Unlike one-time emails, TapCards keep fans engaged throughout the drop cycle with dynamic content updates and evolving unlocks.
Related Integrations
Ready to integrate ATC with your Laylo campaigns?
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