For Record Labels
How labels can leverage ATC products to create innovative fan experiences and new revenue streams.
As the music industry continues to evolve, record labels need innovative ways to promote artists, engage fans, and develop new revenue streams. ATC provides solutions that bridge physical and digital experiences, helping labels create lasting connections between artists and their fans.
Strategic Benefits for Labels
ATC products offer unique advantages for record labels looking to innovate in the digital age:
New Revenue Streams
- Premium physical products with higher margins
- Collectible items that fans value beyond streaming
- Opportunities for special editions and limited releases
- Direct-to-fan sales channels
Enhanced Fan Relationships
- Direct connection between artists and audiences
- Valuable first-party data collection
- Ongoing engagement beyond initial release
- Premium experiences for superfans
Marketing Advantages
- Innovative campaigns that generate press
- Social media-worthy physical products
- Ability to update content over time
- Cross-promotion opportunities across roster
Data & Insights
- Detailed engagement analytics
- Geographic and demographic information
- Content performance metrics
- Retargeting opportunities
Implementation Models for Labels
There are several ways labels can integrate ATC products into their release strategies:
Label-Wide Implementation
Create a consistent ATC strategy across your entire artist roster:
Strategy Elements
- Develop a branded TapCard series for your label
- Create consistent packaging and presentation across releases
- Implement standard digital experiences with artist-specific content
- Establish centralized fulfillment and distribution
- Build a label-wide data collection and analytics framework
Artist-Specific Campaigns
Create tailored ATC campaigns for key artists on your roster:
Implementation Approach
- Design unique TapCard experiences that match each artist's brand
- Vary product types based on target audience and music genre
- Develop artist-specific digital content strategies
- Create special edition releases for priority campaigns
- Build custom analytics dashboards for each artist team
Phased Rollout Approach
Test ATC products with select artists before broader implementation:
Implementation Steps
- Select 2-3 artists for pilot programs
- Develop test campaigns with varying approaches
- Collect data and analyze results
- Refine strategy based on findings
- Expand to additional artists using proven approaches
- Scale successful elements across the roster
Catalog Activation Strategies
ATC products offer unique opportunities to breathe new life into your catalog:
Catalog Strategies
- Create anniversary edition TapCards for landmark albums
- Develop collector series featuring iconic releases
- Bundle archival content with physical products
- Create themed collections across multiple artists
- Release previously unavailable content through TapCards
- Develop "evolution of an artist" collections featuring catalog material
Case Study: Catalog Success
Indie label Resonance Records released a 25th anniversary TapCard collection for their most successful album. The cards featured original album artwork and unlocked remastered audio, a documentary about the making of the album, and never-before-seen photos and demos. The limited run of 2,000 units sold out in 48 hours, generating more revenue than the previous three years of streaming for the album.
Label-Artist Collaboration
Creating effective ATC campaigns requires close collaboration between labels and artists:
| Responsibility | Label Role | Artist Role |
|---|---|---|
| Strategy | Overall campaign planning, budget, timeline | Creative direction, content ideas |
| Design | Production oversight, quality control | Artwork approval, brand alignment |
| Content | Content management, updates | Creating/providing exclusive material |
| Distribution | Retail partnerships, fulfillment | Direct-to-fan promotion, tour sales |
| Analytics | Data collection, reporting | Fan engagement, content feedback |
Measuring Success
Establish clear KPIs for your ATC campaigns to track performance and ROI:
Key Performance Indicators
- Revenue Metrics: Direct sales, margin per unit, ROI
- Engagement Metrics: Activation rate, return visits, content consumption
- Growth Metrics: New fans, email sign-ups, social following increase
- Artist Development: Streaming lift, ticket sales correlation, merchandise uplift
- Brand Impact: Press coverage, social mentions, fan sentiment
Getting Started
Ready to implement ATC products across your label? Here are your next steps:
- Schedule a consultation with our label partnerships team
- Identify initial artists for ATC campaigns
- Develop a pilot program with clear goals and metrics
- Create an implementation timeline
- Prepare artists and their teams for collaboration
Explore these resources for more detailed information:
- Getting Started with ATC - Learn the basics of creating ATC products
- Music Release Playbook - Detailed strategies for album and single releases
- Best Practices - General tips for successful ATC campaigns