Creating Memorable Fan Experiences with Collectible TapCards

The Challenge

JENNIE sought to create a deeper connection with fans and extend the tour experience beyond just the concert itself. She wanted to provide her audience with something meaningful and exclusive that would enhance their experience and create lasting memories, while also providing a new revenue stream directly tied to fan engagement.

The Solution

All Time Classic partnered with JENNIE's team to create limited-edition TapCards for her tour. These collectible cards provided fans with a physical memento of the concert experience as well as exclusive digital content accessible only to cardholders.

Each TapCard unlocked:

• Exclusive behind-the-scenes footage from the tour
• Unreleased photos and digital content from JENNIE
• Special thank you message directly from JENNIE
• Early access to future merchandise drops and tour announcements

The Implementation

The TapCard initiative was implemented strategically across JENNIE's tour:

The Results

• High demand for limited-edition collectible TapCards
• Increased merchandise revenue per fan
• Extended engagement with fans beyond the concert experience
• Created valuable first-party fan data

Key Learnings

• K-pop fans highly value exclusive collectibles with authentic connections to artists
• Physical-digital hybrid products create longer and more meaningful fan engagement
• Direct-to-fan sales channels provide both increased revenue and better fan relationships
• TapCards offer an innovative way to transform traditional tour merchandise into lasting fan experiences