How Resentvul Used TapCards to Break Through as an Emerging Artist

The Challenge

As an emerging artist with limited resources, Resentvul faced the challenge of standing out in a crowded music landscape. With his debut single "White Ceilings," he needed a strategy that would maximize impact without requiring a large budget. Traditional promotion methods were out of reach financially, and streaming platforms offered little visibility for new artists without significant marketing support.

The Solution

ATC worked with Resentvul to create a targeted TapCard strategy that would make the most of his limited resources. The approach included:

• A small run of 500 TapCards with a low minimum order quantity
• Strategic distribution to key influencers and tastemakers
• Chart eligibility to boost visibility on official charts
• Fan data collection to build a targeted audience for future releases
• A social media strategy that leveraged the physical product for content creation

The Implementation

The campaign was executed in three phases:

The Results

Despite the modest scale of the campaign, Resentvul achieved remarkable results. The strategic distribution to tastemakers resulted in 12 significant playlist placements, which drove streaming numbers far beyond what would typically be expected for a debut single. The chart-eligible sales helped the single appear on regional charts, creating additional visibility. Most importantly, the data collected from TapCard activations provided Resentvul with valuable insights about his audience, allowing for more targeted marketing of subsequent releases.

Key Learnings

• Strategic distribution can be more effective than volume for emerging artists
• Physical products create opportunities for content creation and social media engagement
• Fan data collection is particularly valuable for artists building their audience from scratch
• Low minimum order quantities make professional releases accessible to emerging artists