Teddy Swims: 12,000 TapCards Redefine the VIP Experience
How Teddy Swims delivered a VIP experience that went beyond traditional meet-and-greets on his world tour
The Challenge
On his "I've Tried Everything But Therapy" World Tour, Teddy Swims wanted to deliver a VIP experience that went beyond traditional meet-and-greets and merch tables. The goal was to create a deeper, more personal connection with fans — and to offer them something they could keep engaging with long after the concert ended.
The Solution
ATC partnered with Teddy's team to launch a TapCard-based VIP package — delivering a physical keepsake that unlocked evolving digital content.
The VIP TapCard experience included:
- Tour Evolution Content — exclusive footage, unreleased performances, and behind-the-scenes updates released throughout the tour
- Physical-Digital Hybrid — a premium physical item unlocking digital experiences instantly, without requiring an app
- Long-Term Value — dynamic updates to the TapCard's content well beyond the tour dates, keeping fans engaged over time
Produced and delivered globally in under 14 days, the TapCards became one of the most coveted elements of Teddy's VIP package.
The Implementation
The rollout was designed for maximum impact:
Pre-Tour: TapCards bundled with VIP ticketing and merch offers
Building anticipation before the tour began
Onsite Pickup: Fans received their TapCards at check-in
Immediate access to digital content upon arrival
Post-Show: Ongoing updates refreshed the TapCard experience
New reasons to tap back in even after leaving the venue
Each TapCard created a direct digital bridge between Teddy and his superfans — turning one-time concertgoers into long-term community members.
The Results
TapCards Distributed
Per Unit Cost
Global Deployment
- 12,000+ TapCards distributed across tour VIP packages
- Under $5 per unit cost, delivering premium fan value at scale
- Global deployment in less than 14 days
- Ongoing post-tour engagement through dynamic TapCard content updates
Key Learnings
Fans today expect more than a T-shirt or lanyard — they want a living memory they can keep connecting with. Teddy Swims' TapCard VIP experience demonstrated how cyber-physical collectibles can extend the life of a tour and deepen fan loyalty, without inflating costs.
The future of tour memorabilia is here — personal, digital, and built to last.
About Teddy Swims
Teddy Swims is an American singer-songwriter known for his soulful voice and genre-blending style. His unique approach to music and authentic connection with fans has helped him build a dedicated following across multiple platforms.
Product Used
TapCards create meaningful connections between artists and fans through physical-digital experiences. For new releases, they provide a unique way to combine collectible merchandise with exclusive digital content, driving both sales and streaming growth.
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