Driving Fan Engagement Through Limited Edition Collectibles
How Teddy Swims' innovative TapCards campaign sold out in 48 hours and boosted streaming by 35%
The Challenge
For the release of "I've Tried Everything But Therapy", Teddy Swims wanted to create a unique physical-digital hybrid experience that would connect with fans on a deeper level. The team needed to create a limited edition collectible that would drive streaming numbers, enhance fan engagement, and generate additional revenue streams.
The Solution
The team created exclusive TapCards that featured unique content and interactive elements:
- Custom artwork and animations
- Personal messages from Teddy
- Exclusive behind-the-scenes content
- Direct streaming and purchase options
The Results
Sold Out Time
Stream Growth
Social Shares
The campaign exceeded expectations, with the limited edition TapCards selling out in just 48 hours. The unique combination of physical collectibles and digital content created significant buzz on social media and helped drive streaming numbers well above projections.
Key Learnings
- Limited edition releases create urgency and drive rapid sales
- Personal artist content strengthens fan connections
- Physical-digital products can significantly boost streaming metrics
- Social media integration amplifies campaign reach
About Teddy Swims
Teddy Swims is an American singer-songwriter known for his soulful voice and genre-blending style. His unique approach to music and authentic connection with fans has helped him build a dedicated following across multiple platforms.
Product Used
TapCards create meaningful connections between artists and fans through physical-digital experiences. For new releases, they provide a unique way to combine collectible merchandise with exclusive digital content, driving both sales and streaming growth.
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