Lil Tecca: The DOPAMINE Experience Tour

The Challenge

As Lil Tecca prepared for his 2025 Dopamine Experience Tour, he wanted to deliver a VIP package that went beyond standard tour merchandise and backstage access. The goal was to create something fans would treasure long after the show — a collectible format that combined physical memorabilia with digital experiences, elevating the connection between artist and superfans.

The Solution

ATC partnered with Lil Tecca's team to launch TapCard trading cards as the centerpiece of the VIP experience. Every VIP ticket holder received a custom Lil Tecca trading card with a protective case — a collectible format designed to live far beyond the show.

The VIP TapCard experience included:

• Tap-to-unlock exclusive digital perks accessible instantly
• Custom Lil Tecca trading card with protective case
• Bundle-only extras with in-show delivery
• A collectible that lasts long after the music stops

Physical formats aren't just for retail anymore — TapCards reinvent how VIP bundles deliver value: instantly activated, collectible, and fan-first.

The Implementation

The rollout was designed for seamless tour integration:

Each TapCard created a one-of-a-kind memento for fans while providing a high-margin, scalable merch option for the artist team.

The Results

• 3,800 TapCards distributed across VIP packages
• High-margin, scalable merchandise option delivered at scale
• Faster production and fulfillment than traditional vinyl
• Chart-compliant format enhancing tour campaigns
• Proven engagement that elevated the overall tour experience

Key Learnings

VIP bundles are more than merch — they're a chance to create lasting fan memories while generating real value for artists and their teams. TapCards make this possible by combining digital access and physical keepsakes in a format that feels premium and collectible.

For Tecca's fans, it's a one-of-a-kind memento. For artists, it's a revenue-driving, relationship-deepening product that scales across tours, box sets, and special drops. The future of VIP experiences is here — proven, compliant, and fan-first.